The Jim Pattison Centre for Health Systems Learning + Innovation
Designed a comprehensive brand identity and design system that translated purpose into a cohesive visual framework for communication, engagement, and long-term growth.
Project Details
The Jim Pattison Centre for Health Systems Learning & Innovation (JP Centre) brings together healthcare professionals, researchers, and partners to improve how health systems learn, adapt, and innovate. The Centre needed a clear, confident brand identity to support a newly formed organization and unify a broad range of programs, audiences, and initiatives.
The Challenge
As a new entity, the JP Centre had no established visual identity or digital presence. The challenge was to create a brand that felt credible within the healthcare system, flexible enough to support diverse programs, and distinctive without feeling overly corporate or institutional.
The Approach
Fusebox worked closely with stakeholders to define the Centre’s positioning and visual language. We developed a comprehensive brand identity system, including a primary logo, typography, colour palette, and a set of unique secondary graphic elements designed to tie the system together. The identity was extended into a modular website design that supports storytelling, program content, and future growth.
The Outcome
The result is a cohesive brand and digital presence that clearly communicates the JP Centre’s purpose and value. The new identity provides a strong foundation for internal alignment, external engagement, and long-term scalability—helping the Centre confidently establish itself within the healthcare and innovation ecosystem.
Describe the core challenge or problem this project addressed. What was the situation before? What was broken, missing, or unclear? Set the stage for why the work mattered.
Our logo draws on imagery of networks, natural systems and organic patterns, alluding to interconnectivity and complexity. The fingerprint form symbolizes humanity and individuality, while also evoking the structure of a maze or network—paths that link, diverge, and reconnect. Layered lines suggest patterns within chaos, the balance between order and complexity. The circular flow hints at a spiral galaxy—ever-evolving, expansive, and connected at every scale. Together, these elements reflect six core themes that form the foundation of our identity.
