Kelowna General Hospital Foundation
2026 Campaign: “Closer to Home Than You Think” — an integrated fundraising initiative rooted in real stories and local impact.
Creative Campaign
Creative Direction
Branding
Overview
Fusebox developed a fully integrated, community-wide fundraising campaign for the Kelowna General Hospital Foundation designed to anchor its 2026 Spring and Fall initiatives. Conceived as a long-term creative platform rather than a seasonal promotion, the campaign positioned advanced, life-saving care as something delivered right here in the Southern Interior.
At its core, the concept paired real patient stories with the clinicians behind their survival, reframing donor support as the direct link between community generosity and world-class medical outcomes. The campaign was built to scale across transit, outdoor, print, digital, and social channels, creating a unified and emotionally resonant presence across the Okanagan.
The Challenge
The Foundation required a campaign that could resonate deeply within the community while elevating the perception of KGH as a leader in advanced, innovative care. The creative needed to be emotionally compelling, donor-focused, and scalable across multiple channels — from digital and print to large-format outdoor placements. It also needed to unify diverse patient experiences under a single, cohesive narrative platform.
Our Approach
Developed a campaign platform intentionally structured to run across Spring and Fall 2026 initiatives, conceived as an adaptable communications system rather than a one-off seasonal execution. Closer to Home Than You Think was built around powerful first-person statements that grounded the campaign in personal impact.
“I shouldn’t be here. But I am — because of them.”
“I remember hitting the tree. And them saving my life.”
Each execution paired a real community member with the medical professionals behind their care, visually reinforcing the connection between donors, clinicians, and patients. The gradient colour system created a recognizable campaign look and allowed for flexible adaptation across formats.
The campaign was designed as a comprehensive system, including:
Large-format outdoor (bus wraps, transit shelters, MOAB placements)
Digital and social media assets
Print collateral and donor materials
Hashtag integration: #givewhereitmattersmost
Direct-response executions with “Donate Today” calls to action
The platform was intentionally structured to support multi-phase rollout and future campaign expansion.
The Outcome
The result was a bold, emotionally direct campaign rooted in real patient stories and unmistakably local identity. It reframed advanced health care not as something distant or metropolitan, but as something delivered here — in our own community — through the generosity of those who call it home.
The campaign established a cohesive visual and narrative system designed for scale, consistency, and long-term use. It was enthusiastically received and approved by the KGH Foundation, positioning the organization with an original and powerful campaign platform capable of evolving and being replicated for years to come.
More Work
— 02
©2026
FAQs
01
What kind of work does Fusebox do?
02
Who do clients work with day to day?
03
What makes Fusebox different from a large agency?
04
How does Fusebox approach strategy and design?
05
What does the process look like?
06
What types of clients does Fusebox work best with?
07
How does Fusebox handle budgets and timelines?
08
Is Fusebox a good fit for long-term partnerships?
Kelowna General Hospital Foundation
2026 Campaign: “Closer to Home Than You Think” — an integrated fundraising initiative rooted in real stories and local impact.
Creative Campaign
Creative Direction
Branding
Overview
Fusebox developed a fully integrated, community-wide fundraising campaign for the Kelowna General Hospital Foundation designed to anchor its 2026 Spring and Fall initiatives. Conceived as a long-term creative platform rather than a seasonal promotion, the campaign positioned advanced, life-saving care as something delivered right here in the Southern Interior.
At its core, the concept paired real patient stories with the clinicians behind their survival, reframing donor support as the direct link between community generosity and world-class medical outcomes. The campaign was built to scale across transit, outdoor, print, digital, and social channels, creating a unified and emotionally resonant presence across the Okanagan.
The Challenge
The Foundation required a campaign that could resonate deeply within the community while elevating the perception of KGH as a leader in advanced, innovative care. The creative needed to be emotionally compelling, donor-focused, and scalable across multiple channels — from digital and print to large-format outdoor placements. It also needed to unify diverse patient experiences under a single, cohesive narrative platform.
Our Approach
Developed a campaign platform intentionally structured to run across Spring and Fall 2026 initiatives, conceived as an adaptable communications system rather than a one-off seasonal execution. Closer to Home Than You Think was built around powerful first-person statements that grounded the campaign in personal impact.
“I shouldn’t be here. But I am — because of them.”
“I remember hitting the tree. And them saving my life.”
Each execution paired a real community member with the medical professionals behind their care, visually reinforcing the connection between donors, clinicians, and patients. The gradient colour system created a recognizable campaign look and allowed for flexible adaptation across formats.
The campaign was designed as a comprehensive system, including:
Large-format outdoor (bus wraps, transit shelters, MOAB placements)
Digital and social media assets
Print collateral and donor materials
Hashtag integration: #givewhereitmattersmost
Direct-response executions with “Donate Today” calls to action
The platform was intentionally structured to support multi-phase rollout and future campaign expansion.
The Outcome
The result was a bold, emotionally direct campaign rooted in real patient stories and unmistakably local identity. It reframed advanced health care not as something distant or metropolitan, but as something delivered here — in our own community — through the generosity of those who call it home.
The campaign established a cohesive visual and narrative system designed for scale, consistency, and long-term use. It was enthusiastically received and approved by the KGH Foundation, positioning the organization with an original and powerful campaign platform capable of evolving and being replicated for years to come.
More Work
— 02
©2026
FAQs
01
What kind of work does Fusebox do?
02
Who do clients work with day to day?
03
What makes Fusebox different from a large agency?
04
How does Fusebox approach strategy and design?
05
What does the process look like?
06
What types of clients does Fusebox work best with?
07
How does Fusebox handle budgets and timelines?
08
Is Fusebox a good fit for long-term partnerships?
Kelowna General Hospital Foundation
2026 Campaign: “Closer to Home Than You Think” — an integrated fundraising initiative rooted in real stories and local impact.
Creative Campaign
Creative Direction
Branding
Overview
Fusebox developed a fully integrated, community-wide fundraising campaign for the Kelowna General Hospital Foundation designed to anchor its 2026 Spring and Fall initiatives. Conceived as a long-term creative platform rather than a seasonal promotion, the campaign positioned advanced, life-saving care as something delivered right here in the Southern Interior.
At its core, the concept paired real patient stories with the clinicians behind their survival, reframing donor support as the direct link between community generosity and world-class medical outcomes. The campaign was built to scale across transit, outdoor, print, digital, and social channels, creating a unified and emotionally resonant presence across the Okanagan.
The Challenge
The Foundation required a campaign that could resonate deeply within the community while elevating the perception of KGH as a leader in advanced, innovative care. The creative needed to be emotionally compelling, donor-focused, and scalable across multiple channels — from digital and print to large-format outdoor placements. It also needed to unify diverse patient experiences under a single, cohesive narrative platform.
Our Approach
Developed a campaign platform intentionally structured to run across Spring and Fall 2026 initiatives, conceived as an adaptable communications system rather than a one-off seasonal execution. Closer to Home Than You Think was built around powerful first-person statements that grounded the campaign in personal impact.
“I shouldn’t be here. But I am — because of them.”
“I remember hitting the tree. And them saving my life.”
Each execution paired a real community member with the medical professionals behind their care, visually reinforcing the connection between donors, clinicians, and patients. The gradient colour system created a recognizable campaign look and allowed for flexible adaptation across formats.
The campaign was designed as a comprehensive system, including:
Large-format outdoor (bus wraps, transit shelters, MOAB placements)
Digital and social media assets
Print collateral and donor materials
Hashtag integration: #givewhereitmattersmost
Direct-response executions with “Donate Today” calls to action
The platform was intentionally structured to support multi-phase rollout and future campaign expansion.
The Outcome
The result was a bold, emotionally direct campaign rooted in real patient stories and unmistakably local identity. It reframed advanced health care not as something distant or metropolitan, but as something delivered here — in our own community — through the generosity of those who call it home.
The campaign established a cohesive visual and narrative system designed for scale, consistency, and long-term use. It was enthusiastically received and approved by the KGH Foundation, positioning the organization with an original and powerful campaign platform capable of evolving and being replicated for years to come.
More Work
©2026
FAQs
What kind of work does Fusebox do?
Who do clients work with day to day?
What makes Fusebox different from a large agency?
How does Fusebox approach strategy and design?
What does the process look like?
What types of clients does Fusebox work best with?
How does Fusebox handle budgets and timelines?
Is Fusebox a good fit for long-term partnerships?