

The Jim Pattison Centre for Health
The Jim Pattison Centre for Health Systems Learning + Innovation operates at the intersection of research, collaboration, and real-world healthcare delivery. Its work connects people, ideas, and systems across British Columbia to improve health outcomes through learning and innovation.
Brand Identity
Marketing Support
Brand Strategy
Project Details
The Jim Pattison Centre for Health Systems Learning & Innovation (JP Centre) brings together healthcare professionals, researchers, and partners to improve how health systems learn, adapt, and innovate. The Centre needed a clear, confident brand identity to support a newly formed organization and unify a broad range of programs, audiences, and initiatives.
The Challenge
As a new entity, the JP Centre had no established visual identity or digital presence. The challenge was to create a brand that felt credible within the healthcare system, flexible enough to support diverse programs, and distinctive without feeling overly corporate or institutional.
The Approach
Fusebox worked closely with stakeholders to define the Centre’s positioning and visual language. We developed a comprehensive brand identity system, including a primary logo, typography, colour palette, and a set of unique secondary graphic elements designed to tie the system together. The identity was extended into a modular website design that supports storytelling, program content, and future growth.
The Outcome
The result is a cohesive brand and digital presence that clearly communicates the JP Centre’s purpose and value. The new identity provides a strong foundation for internal alignment, external engagement, and long-term scalability—helping the Centre confidently establish itself within the healthcare and innovation ecosystem.






























More Work
— 02
©2026
FAQs
01
What kind of work does Fusebox do?
02
Who do clients work with day to day?
03
What makes Fusebox different from a large agency?
04
How does Fusebox approach strategy and design?
05
What does the process look like?
06
What types of clients does Fusebox work best with?
07
How does Fusebox handle budgets and timelines?
08
Is Fusebox a good fit for long-term partnerships?


The Jim Pattison Centre for Health
The Jim Pattison Centre for Health Systems Learning + Innovation operates at the intersection of research, collaboration, and real-world healthcare delivery. Its work connects people, ideas, and systems across British Columbia to improve health outcomes through learning and innovation.
Brand Identity
Marketing Support
Brand Strategy
Project Details
The Jim Pattison Centre for Health Systems Learning & Innovation (JP Centre) brings together healthcare professionals, researchers, and partners to improve how health systems learn, adapt, and innovate. The Centre needed a clear, confident brand identity to support a newly formed organization and unify a broad range of programs, audiences, and initiatives.
The Challenge
As a new entity, the JP Centre had no established visual identity or digital presence. The challenge was to create a brand that felt credible within the healthcare system, flexible enough to support diverse programs, and distinctive without feeling overly corporate or institutional.
The Approach
Fusebox worked closely with stakeholders to define the Centre’s positioning and visual language. We developed a comprehensive brand identity system, including a primary logo, typography, colour palette, and a set of unique secondary graphic elements designed to tie the system together. The identity was extended into a modular website design that supports storytelling, program content, and future growth.
The Outcome
The result is a cohesive brand and digital presence that clearly communicates the JP Centre’s purpose and value. The new identity provides a strong foundation for internal alignment, external engagement, and long-term scalability—helping the Centre confidently establish itself within the healthcare and innovation ecosystem.


















More Work
— 02
©2026
FAQs
01
What kind of work does Fusebox do?
02
Who do clients work with day to day?
03
What makes Fusebox different from a large agency?
04
How does Fusebox approach strategy and design?
05
What does the process look like?
06
What types of clients does Fusebox work best with?
07
How does Fusebox handle budgets and timelines?
08
Is Fusebox a good fit for long-term partnerships?


The Jim Pattison Centre for Health
The Jim Pattison Centre for Health Systems Learning + Innovation operates at the intersection of research, collaboration, and real-world healthcare delivery. Its work connects people, ideas, and systems across British Columbia to improve health outcomes through learning and innovation.
Brand Identity
Marketing Support
Brand Strategy
Project Details
The Jim Pattison Centre for Health Systems Learning & Innovation (JP Centre) brings together healthcare professionals, researchers, and partners to improve how health systems learn, adapt, and innovate. The Centre needed a clear, confident brand identity to support a newly formed organization and unify a broad range of programs, audiences, and initiatives.
The Challenge
As a new entity, the JP Centre had no established visual identity or digital presence. The challenge was to create a brand that felt credible within the healthcare system, flexible enough to support diverse programs, and distinctive without feeling overly corporate or institutional.
The Approach
Fusebox worked closely with stakeholders to define the Centre’s positioning and visual language. We developed a comprehensive brand identity system, including a primary logo, typography, colour palette, and a set of unique secondary graphic elements designed to tie the system together. The identity was extended into a modular website design that supports storytelling, program content, and future growth.
The Outcome
The result is a cohesive brand and digital presence that clearly communicates the JP Centre’s purpose and value. The new identity provides a strong foundation for internal alignment, external engagement, and long-term scalability—helping the Centre confidently establish itself within the healthcare and innovation ecosystem.


















More Work
©2026
FAQs
What kind of work does Fusebox do?
Who do clients work with day to day?
What makes Fusebox different from a large agency?
How does Fusebox approach strategy and design?
What does the process look like?
What types of clients does Fusebox work best with?
How does Fusebox handle budgets and timelines?
Is Fusebox a good fit for long-term partnerships?

