The Jim Pattison Centre for Health
Brand Identity and design system for a new world class healthcare innovation centre
Project Details
Services
Brand Identity
Marketing Support
Brand Strategy
The Challenge
As a new entity, the JP Centre had no established visual identity or digital presence. The challenge was to create a brand that felt credible within the healthcare system, flexible enough to support diverse programs, and distinctive without feeling overly corporate or institutional.
The Approach
Fusebox worked closely with stakeholders to define the Centre's positioning and visual language. We developed a comprehensive brand identity system, including a primary logo, typography, colour palette, and a set of unique secondary graphic elements designed to tie the system together. The identity was extended into a modular website design that supports storytelling, program content, and future growth.
The Outcomes
The result is a cohesive brand and digital presence that clearly communicates the JP Centre's purpose and value. The new identity provides a strong foundation for internal alignment, external engagement, and long-term scalability—helping the Centre confidently establish itself within the healthcare and innovation ecosystem.
