Overview
WIN-911 Software, based in Austin, Texas, specializes in real-time alarm notification applications that alert personnel in large industries, such as oil refineries and power plants, of problem conditions. Over the past decade, we have collaborated with WIN-911 Software to evolve their brand, establishing a voice and tone that is straightforward, unencumbered, direct, and action-oriented. Graphics, imagery, and diagrams reinforce this no-nonsense approach, ensuring that their message is always clear and impactful.
Objective
The goal was to design a custom WordPress website that clearly communicates why WIN-911 Software is the world’s leading alarm notification software provider. The site needed to facilitate product sales, educate customers, and connect partners and integrators. We aimed to create a user-friendly experience that would streamline access to critical information and highlight the unique value propositions of WIN-911 Software, ultimately driving engagement and conversions.
Deliverables
Custom WordPress Development: Built a robust and scalable WordPress site tailored to WIN-911’s specific needs.
User Experience Design: Designed an intuitive and user-friendly interface to enhance user engagement and satisfaction.
Web Design: Created a clean, modern design that aligns with WIN-911’s straightforward and action-oriented brand identity.
Marketing Support: Provided ongoing marketing support to drive traffic and conversions through strategic content and campaigns.
Results
The redesigned website has substantially improved WIN-911 Software’s online presence and business performance. Key metrics indicate the success of the project:
+65%
Visitor Uptick: There was a 65% increase in website visitors within the first three months post-launch.
+50%
Engagement Metrics: The average session duration increased by 50%, reflecting greater user engagement with the site’s content.
+45%
E-commerce Performance: Sales inquiries and transactions via the website’s e-commerce platform rose by 45%, contributing to the overall growth of the industry.
+35%
Partner Connectivity: Connections and communications with partners and integrators via the website grew by 35%, fostering better collaboration and integration.
