Posted inOur Work

PCTRiADD

Challenge

PC-TRiADD, a premier R&D lab integrated with Vancouver General Hospital’s Prostate Centre, sought to enhance its positioning to attract potential partners. The goal was to develop a distinctive brand identity and a comprehensive website to effectively communicate their research services and capabilities.

Solution

Our approach involved creating a modern, cohesive brand identity that reflected PC-TRiADD’s cutting-edge research and professional excellence. We designed a user-friendly, responsive website with a strategic content plan to showcase their expertise and facilitate collaboration. This included a clear visual identity, intuitive UI/UX design, and comprehensive marketing support materials to reinforce the new brand across various platforms.

Results

The rebranding and website redesign successfully elevated PC-TRiADD’s profile, attracting more visitors and increasing engagement from potential partners. The enhanced credibility and improved user experience strengthened the organization’s reputation as a leader in research and development. Ongoing collaboration ensures that PC-TRiADD remains at the forefront of scientific innovation and partnership opportunities.