BC Care Providers Association

In collaboration with the BC Care Provider Association, we embarked on a project to highlight the exceptional care provided by staff at long-term care facilities. Our approach centered on creating custom photography that authentically captured the dedication and compassion of the caregivers, reflecting the campaign’s theme, “Real People, Unreal Care.” The visuals and messaging successfully conveyed the humanity behind the care, resonating deeply with audiences.

Deliverables included not only the impactful photography but also comprehensive print design, production, and a monthly newsletter that further amplified the campaign’s reach. The result was a powerful advocacy initiative that elevated the profile of the association and its member facilities, driving greater awareness and appreciation for the vital work being done.