Overview
British Columbia has become the largest blueberry-growing region in the world, boasting over $1 billion in sales in the past five years. To celebrate and promote this achievement, we designed and built a Drupal-based website aimed at showcasing the BC blueberry industry on a global scale, fostering connections among members, growers, trades, and consumers.
Objective
Our goal was to create a dynamic, user-friendly platform that highlights the success and potential of British Columbia’s blueberry industry. The website needed to serve as a central hub for information, collaboration, and promotion, effectively connecting all stakeholders.
Deliverables
Web Design: Crafted a visually appealing and responsive design that captures the essence of BC’s blueberry industry.
Content Strategy: Developed a comprehensive content plan to provide relevant and engaging information for diverse audiences.
Art Direction: Established a cohesive visual identity, including color schemes, typography, and imagery, to reflect the brand’s vibrancy and quality.
UI/UX: Designed an intuitive user interface and user experience to ensure seamless navigation and interaction for all visitors.
Results
The new website has significantly boosted the online presence of British Columbia’s blueberry industry. Key performance indicators demonstrate the project’s success:
+75%
Visitor Uptick: There was a 75% increase in website visitors within the first three months of the launch.
+60%
Engagement Metrics: Average session duration increased by 60%, indicating higher user engagement with the content.
+50%
Global Reach: Traffic from international markets grew by 50%, expanding the industry’s reach and visibility in India, China, and USA.
+40%
Member Connectivity: Member interactions and communications through the website increased by 40%, enhancing collaboration within the community.
